veryone smokes again. Nobody has a favorite brand.
You might argue, maybe even correctly: cigarette advertising budgets have been nerfed. Why wouldn’t the goyim buy Newports yesterday and Spirits today? Don Draper quizzed a waiter on his brand loyalty. “They gave em to us in the service… I love my Old Golds”
Cigarette apathy speaks to a broader lack of preference. I don’t have a favorite team I just like a couple players. I was a basketball fan in May but now I’m rocking with soccer. I don’t know all the stories or the players or what happened last month. Goal.
Having preferences is a lot of work. There’s a startup called Taste now. I don’t have time to keep up with what’s cool can you put a Paul Newman and a 996 and a Rimowa on the same website so I can buy them.
Investing behaviors skew similar. Stocks are factors and tweets. Coin hold times are 75 seconds. Now we care about photonics. Palantir was last year. I have a 2% drawdown limit. Henry Kravis advising me to find Permanent capital but I need to make it by summer.
Spaces have collided. The 4 group chat apps look the same. The 5 feeds that show the same reels. Stand in line for an hour at the same coffee shop.
There’s an impending, weight, not an end of history but a collapse of seasons into the now now now what’s the move tonight. Chickens with no heads on career paths. Fuck it let’s trade the college basketball players. If we don’t take off by summer the lab is gonna make it.
Claude in slack hits a bit harder because the agent is in a liminal space now. He’s not in your command line anymore. I don’t use it. Backrooms was the best film I’ve seen in 2 years. The depth of unease is hard to pinpoint but after the movie my wallet disappeared and showed up in another bag.